![]() ![]() There’s a key difference between the two, though – spam is indiscriminately sending mass email marketing to a list of recipients who did not opt-in to your mailing list and for whom the email’s contents hold no interest or relevance. The first thing that comes to mind when most people hear “bulk email marketing” is spam. Isn’t Bulk Email Marketing Considered Spam? Clickback offers plans that allow you to send bulk email campaigns to a variety of different tiers of contacts. Whatever your lead generation needs, there’s a level that will work for you. But for all of this to work smoothly at scale, you’ll need a way to reach thousands of cold contacts in bulk. The sales cycle is a long process in the B2B industry, which means having multiple touch points with your email contacts will help nurture them to close. Personalization tokens in your subject line and body content can really make your email message stand out, and engage your contacts. People are conditioned to respond to their names, but the same principle applies to company names, location, and so on. ![]() It may not be obvious at first, but you can still send personalized messages to a purchased list of contacts provided you have the right information. When sending bulk emails to a cold audience, this means persuading the recipient to opt-in to your permission-based email marketing software.Ī good way to do this is with personalization. Those that are interested in your content will keep an open line of communication for future opportunities. Not only is it direct, it offers businesses the option of multiple touchpoints with a recipient. The speed and convenience of email make it an obvious digital channel for B2B businesses because they can reach a targeted group of industry professionals directly. A Bulk Email Sender for Lead GenerationĮmail is one of the most cost-efficient ways a marketer can communicate with a large audience. But before we go any further, let’s discuss what a bulk email sender does. Clickback is an Email Lead Generation software solution that maximizes the ROI of your purchased email list. If you have run into trouble sending emails to a bulk list in the past, our software may be the solution your business is looking for. This maximizes email deliverability, to provide you with the best possible return on your investment. The key to a successful bulk email sender is its ability to properly clean and verify the list on import. It allows you to reach the inbox of thousands of potential new customers at once, safely and efficiently. Sending email in bulk to non-permission-based contacts is a widely used strategy by B2B marketers in the United States. At Clickback, our bulk email software gives you an all-in-one email marketing platform to reach cold contacts. It has been reworked and modernized for 2021.Ī bulk email sender is another name for a platform that allows you to send email messages to a large number of recipients at once. The article “What a Bulk Email Sender is, and Why You Need One” was originally published in 2019.
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